By my mid twenties I was lost. I wandered around Europe: Spain, Belgium, France. Living the life of the legendary writer, trying to be Hemingway in Paris, walking and sitting by the Seine. With my notebook. Watching the passersby, the fishermen and the river. Working on a novel.
Then one day my friend asked me if I wanted to help him raise money for his countrymen residing in refugee camps. All we had to do was run a race in Brussels. So we did that and I saw what advertising could do.
If that's what advertising could do, then I had to be in it! Fast forward to Stockholm and I'm now a digital copywriter with about five years of work under my belt. It's been a great experience so far.